Monday, November 10, 2014

Architects, Artists and Authors suck at Marketing

Been for a few of these literature festivals here in Goa.

What surprises me, is that the authors in their discussions, are so focussed on the genre and technique of their writing, they have actually forgotten who is it that they write for. It worries me as a form of self-censorship, that they fail to realise what it is , that their readers seek. Hence, they compare themselves constantly with other authors, and create a vicious circle which actually prevents the connect with the reader happening, which should be their only concern.

The architect, has created such a tight club of architects, that it is just about self congratulations, rather than actual growth.

Maybe it's the feedback, that they just don't get enough feedback from their audience, to actually understand what is it, that the market wants and needs.

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