In India, we really tend to forget that Email needs a specific thought, to ensure that it is effectively used.
The Spam button is just a click away.
Here are a few tips to keep your mail away from the Spam box:
- As far as possible, try to keep the subject line very direct and to the point. When writing to a client, it helps to keep your company name in the subject line, especially if you aren't using a company ID.
- Never express emotion in an email. If you feel that an issue needs to be addressed, use the phone.
- Try to limit your email to a maximum of 5 lines, otherwise you're going to lose a lot of blackberry users trying to read your email on their tiny screen.
- If you can break up every email body into what the call to action is for the reader, based on your expressed need, you can be sure to get a good response most of the time.