My favourite newsletter ever!

All these years of receiving newsletters via email, and sometimes Twitter, it just surprises me that most people forget that the whole point of a newsletter, is that it should be readable.

Case in point, look at a typical newsletter by a leading newspaper.
Now just think how this will show up on my mobile phone email application. Just URL garbage.

Case study, so that you know , my favourite newsletter, is the one I get from Quartz

Notice the difference? This one actually has text to read, even if I don't go to the website.

What people usually forget, is that the whole point of a newsletter, is to be updated regarding content on your portal, even when your portal is not available.

What do you think?


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