Thursday, May 18, 2006

Communities are Brands

There was this discussion back here by these guys about whether Communities dominate Brands.
Not really!
It's just that communities are now being identified as brands. That finally, people are being grouped, due to the internet, based on their interests.
That right now, it's so much more easier to form groups, based on what you like... and meeting people who like what you like.
These kind of communities, are independent of age, distance(the internet is always at your fingertips!), caste, creed(because people who are in the community, take the pain to learn the language).
The choice of each individual in this community, is driven by the community. So, yeah, the community is a brand. If you can identify the community, you can identify the brands which would make up the choices of this community.
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