Monday, February 03, 2014

Why Google built the Google Car

Google has built the Google Car, to provide one more avenue for advertising, by changing the advertising technique from content based advertising, to location based advertising.

We know that Google has many applications around location, such as Google Maps, Google Navigation, Latitude etc.

But the only one to date, which has the capability to actually map my movement, is Latitude, which thankfully, people only use when they have to meet someone in real time.

Having worked on vehicle tracking devices, my worry lies on data regarding actual vehicle movement being made available to Google, thereby reducing the level of real life ambiguity to the level of nakedness, for example, data showing that a man is going to visit his mistress, when he has told his wife that he was going for a business meeting.

This is the kind of data which I am really worried about Google owning.

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